The "Afford It" Masterclass featuring Steve J. Larsen
The Russell Brunson Show
00:00
Difference between Inbound and Outbound Lead Generation
This chapter explains the distinction between inbound and outbound lead generation methods, with outbound involving direct pitching and inbound involving people reaching out after seeing something online. The hosts suggest utilizing both methods, sharing their experience of finding businesses on LinkedIn that matched their criteria and sending them pitch messages. They also recommend using social media and email to target specific individuals.
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