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How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)

Sweathead, A Strategy Podcast

CHAPTER

The Importance of F-E-a-Tension

Romania is about to do another round of F-E judging as in the judging for 2023. And you mentioned that there are something like 208 entries which is possibly the largest or it's a very large number of entries. Why are so many people, agencies entering the FIs right? Yes, there are two main reasons. One is the F-E actually it's a franchise. So it's more the broad, I think it was developed in the US and they have a lot of sections. This is one side and the second is the fact that F-E became more and more popular. They had this strategy. The jury is very big. There are 200 people in the

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