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How Facebook Made a Big Difference
I was thrown into this world where they were like, you know, we need to spend a million dollars on Facebook ads in the next five weeks. Can you figure out how to do it? And I just kind of did it slowly over time. So about six months after they started, I took over as head of strategy for koala mattress business. It's actually quite a good disruptor because all the engines really behind what the engine sits behind is in relation to the marketing of the brand. They get their customers through your strategy. The idea of getting a mattress in a day was incredibly foreign. You wouldn't think it's a mattress in the actually. Oh, they sent me one