Keys To The Shop : Equipping Coffee Shop Leaders cover image

367 : Designing Your Coffee Shop for Community w/ Dr. Lisa Waxman

Keys To The Shop : Equipping Coffee Shop Leaders

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Branding and Message

People seek out places that they feel reinforce their identity and maybe maybe the person they they want to be. And so one thing that's interesting about the millennial generation is they are very, very tuned in to a, what, various establishments. So again, there's lots of research that's been done on the topic of branding and messaging. But just asking yourself like, who are you at your core, as as a business? What do you offer others? Then where and when did you become who you are to day? And then why? Why are you in business? And then how is your identity manifested?

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