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#360 ‒ How to change your habits: why they form and how to build or break them | Charles Duhigg, M.B.A

The Peter Attia Drive

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Exploring the Science of Habits and Behavioral Change

This chapter explores the relationship between habits and behavior, drawing on personal experiences from military training and public health initiatives. It highlights a research project on handwashing in developing countries, emphasizing Unilever's unique approach to promoting consistent soap usage by appealing to identity rather than just health benefits.

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