E087: Can you ever bet against Zuck?
OPERATORS
Navigating Meta's Advertising Challenges
This chapter explores the turbulent performance of Meta's advertising platform over the past year, marked by technical issues and strategic shifts toward alternative platforms like YouTube Shorts and Snapchat. It discusses the difficulties posed by conversion lag and the nuanced effectiveness of various advertising strategies, particularly in mobile gaming. The conversation underscores the ongoing evolution of digital marketing and the need for careful analysis to optimize ad spend across different channels.
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