There are a certain number of indifferent product categories that use that kind of scare tactic. We designed it to have the lowest EMF plus we did everything we knew within our power that we could control, we controlled. And then we also tested to validate, you know, there was a time when my favorite test we ever did and something else I don't know if I've shared it forever is we were at our first location in Kansas City. The air outside the sun was like our son inside was perfect. So anyway, that's respectable too by the way because one very effective method of marketing is problem reaction solution,.

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