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Ep. 839: Rishad Tobaccowala with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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How to Write a Nonfiction Business Book That Sells

I wanted people to just be able to open it at any point in time and just go. The largest number I could get for an average nonfiction business book over its lifetime was 5,000. Most books basically were really, it's a Harvard Business Review article that somebody said you should make into a book. It's all puffed up, but there's not much in there.

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