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One Time Fees | Ep 188
The Game w/ Alex Hormozi
Introduction
One of the things that goes hand in hand with offers, one of the ways to use them m is a one time fee. The larger the discrepancy between the initiation fee and then the subsequent billings, the stickier the billings become. A friend of mine owned a chain of tanning swans, and he saw that the stickiest membership that he ever created was a hundred dollars down,. ten dollars a month. So they'd have to pay a hundred bucks, but they were able to get half the monthly rate of his normal thing - which was 19 something or 18 88.
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