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18min chapter
22 Laws of Food & Drink Marketing You've Probably Never Heard Before - Rory Sutherland
HUNGRY.
Exploring Cultural Influences on Food Preferences
The chapter delves into the cultural associations and perceptions surrounding various food and drink items, such as bubble tea, kimchi, sushi, and miso soup, emphasizing how cultural backgrounds heavily impact preferences. It also discusses the cultural differences in breakfast choices between countries, particularly highlighting the British preference for savory breakfast items over sweet ones. Additionally, there is exploration of traditional pie and mash shops, suggesting revival and marketing strategies, including creating a unique brand around 'World of Pies' with a focus on specialty items and innovative pricing.
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