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Alicia Reynoso: How To Build An Audience That Buys From You

Capitalism.com with Ryan Daniel Moran

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You Want a Water Bottle?

Alicia: My challenge is, like, it needs to be a free experience that you, like, they don't need to buy your products. You're help in them with the journey that the customers on on being like the best pet parent they can be and learning more about their animals. She says she didn't run her business as a lead gen hard enough when she was first starting out. "I wasn't very good at taking a step back and looking at the results all the time"

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