Comcast ad boss on the double standards between TV and digital media
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Comcast's Second Annual Advertising Reports
We're seeing a significant ramp up in viewing on fast channels. About 30% of total ad fees are happening to the freewell platform on fast channels, which is which is significant. More and more volume transacting through programmatic pipes. And that most likely won't be just a 2024 thing. That will probably kick off sooner rather later.
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