
SPI 655: How to Build Stories That Sell Big with Dr. J.J. Peterson
The Smart Passive Income Online Business and Blogging Podcast
How to Integrate Your Own Story as a Marketer?
In a good story, the guide position themselves as a guide with empathy and authority. Empathy is I understand your problems because I've either experienced them or worked with people who've experienced them. Authority is I've helped other people solve it. So when you're talking about yourself, that's all you'retalking about, right? And so I was in a Missy Elliot music video. You can look it up.
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