JC Chanowsky made the pivot from having a pressure washing business to starting a full-blown Christmas lights business. And it generated a whopping $1M in revenue in 2023. JC now sits down with Ryan to talk about how he made the switch and the important strategies he put in place to make his Christmas lights business, Patriot Illumination, a growing success.
JC discusses the importance of not being afraid of failure, how providing a great customer experience builds trust for client retention, and how to implement marketing strategies that will drive results. He also explains that referral programs are a key beneficial factor in generating leads and creating an increased opportunity for sales.
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