Sleeping Barber - A Marketing Podcast cover image

SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett

Sleeping Barber - A Marketing Podcast

CHAPTER

Do You Have a Strong Branding Asset?

distinctive assets, part of the appeal of those is that they are inherently creative devices themselves. The ability to weave them inter into a creative piece and have it elevate the branding quality that ad is much more natural than just a name. But equally, ou know, don't assume that your asset is strong. So when you have a strong asset, it has a lot to offer.

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