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SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
The Sleeping Barber - A Business and Marketing Podcast
Do You Have a Strong Branding Asset?
distinctive assets, part of the appeal of those is that they are inherently creative devices themselves. The ability to weave them inter into a creative piece and have it elevate the branding quality that ad is much more natural than just a name. But equally, ou know, don't assume that your asset is strong. So when you have a strong asset, it has a lot to offer.
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