This chapter explores the financial challenges of a company born from a joint venture with Hyundai and Appdiv, analyzing Hyundai's substantial investment for financial stability. The conversation delves into the hype around AI in autonomous vehicles, highlighting the mismatch between investor perception and technological reality, and discussing the strategic decisions in a challenging funding environment. The chapter also scrutinizes the challenges, strategies, and potential outcomes for companies in the autonomous vehicle market, focusing on competition, technology adoption, and revenue generation uncertainties.