Coaching as a Profession

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Coaching as a profession is probably, at this point, maybe about forty, forty five years old. The original idea was to take some of the practices that were popular in sports and try to adopt that style into the business world. But very quickly it wound up also becoming not just business coaching, or life coaching, but also leadership coaching. And ah, and that's both of these a our forms of structural coaching where you're really trying to to look att at structures like the human body, or structures like ego,. In which there is a kind of recurrent behavior that can be though.

Steve March is the creator of an integrated ecology of practice and founder of Aletheia Coaching. In this episode we get into the history of coaching, depth and the fourth generation of coaching, going from self-improvement to self-unfoldment, Heidegger’s view on technology and attunement, depth ontology, eclecticism to integration, parts conflict in ecologies of practice, four depths of self-contact, internal family systems.

Aletheia Coaching: https://integralunfoldment.com

Steve's Paper on the Neuroscience of Transformation: https://libraryofprofessionalcoaching.com/research/brain-behavior/the-neuroscience-of-enduring-transformation/

[0:02:36] Introducing Steve

[0:09:00] First, Second, Third Generation Coaching

[0:13:43] Aletheia and the Fourth Generation of Coaching

[0:18:10] What if we are already whole?

[0:18:47] Reservations about the term “coaching”

[0:20:38] Exploring Unfoldment

[0:24:57] Technological Attunement and Poetic Attunement

[0:44:53] Invoking Poetic Attunement

[0:53:20] Deeping eclecticism into integration

[1:37:00] Scaling Psychotechnologies