The Importance of Using Customer Generated Content

I love the concept of taking some of your customers who are already hopefully talking about your products and turning those into ads. I would love you to distinguish a little bit for people that are listening influencer versus users. What we have found is that by partnering with creators that maybe ideally have heard of your brand or a champion of your brand, that's like best case scenario. If they are at least passionate about your niche, passionate about the problem that you're trying to solve,. Those are the people that oftentimes are creating the best content that converts right now on these platforms.