The Importance of Understanding Agile

UX strategy is probably going to make things worse rather than better, because you've still got this underlying problem of misunderstanding. So he actually goes on to, I don't know if this is his phrase or if it's been invented by someone else, this optimum viable product. To me, that makes little sense in the context of things, because you're always trying to design something that works. It's not about releasing a crap product. You're doing it wrong. And UX strategy isn't going to help you. If you're separating out UX as a stage zero, you're doing itwrong. The solution to that problem isn't UX strategy. It's actually been better agile and understanding