Are Singapore's cookie-cutter malls a bad thing?
Deep Dive
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The Mall Needs Engagement, Because the Hard Way Is Out
The mall needs this pop up or events or marketing team. Engagement, because constantly be able to come up with such activations. Online is transactional. So I need to play up that willingness to buy. Then you know where to find me to a retailer - the inventory that kills me. It ties up my capital.
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