Shireen Smith - The new rules of branding, strategy and intellectual property
Let's talk branding
Is There a Need for a Brand Protection Lawyer?
You need to know enough about the brand protection dimension and what would be involved to protect something. And then i'd leave lawyers doing searches of availability and an, you know, protecting. You need to have some sort of knowledge of how to do some searches of availability before handing over to lawyers,. But have them do final chequs and then register. So that sort of work would be more for a lawyer to do.
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