Andrew Binns - The Corporate Explorer
The Innovation Show
00:00
The Importance of Understanding Your Adoption Chain
Aiden: Ideation is the translation of market opportunity into customer problems to solve. Incubation admits that, well, that's a great idea, Aiden. But let's go find out if you're right. And can we subject this idea to some hypothesis testing? This is not about investing large sums of money. This is about lean and being very careful and structured in how you do this. Once you've validated all of those assumptions, scaling and scaling is about bringing the customer access, the capabilities, the capacity to convert that business into a multi-million dollar revenue generating business.
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