Leading up to when you pre sell and offer those bonuses, i just think about what would be really great content that i can put out into the world from now until when i start to pre sell my book. So that can be a podcas or maybe that's a really great lead magnet. Or maybe you're showing up on social media more. And you do all this in order to grow your audience and attract the right people before you start to pre selling your book.

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