4min chapter

The Knowledge Project with Shane Parrish cover image

#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

CHAPTER

The Deference to Authority, Isn't It?

Right winged people don't do the demo thing, do we? The only reason a right winged person would stand on the street holding placard would be to advertise a golf sale. It's why im someways conservative right wing political parties, certainly the british conservative party, one of the magic ingredients it has is that it falls in line. But there's a conservative kind of deference to arbitrary i mean, your polady, nicky, you've got this, both of us hat this totally arbitrary head of state. I no one would have designed it that way. Actually, having an arbitrary head ofstate, iis actually really good, because it means that if

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