420 - Jeff & Ryan Hurley
Surf Splendor
00:00
Nike's Missteps in Building a Portfolio
When Nike acquired Hurley and we've partnered with them in 2002, Nike was a $9 billion business. They saw their path to growth as acquiring new brands. You fast forward now, they're nearing $50 billion business. And so, you know, us at the tail end of that, it's like, oh yeah, Nike, you should focus on your own brand.
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