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#2: Uber’s Director of Design, Didier Hilhorst, on what it took to redesign a global product

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I'm Going to Forego Two % Here to Gain Five % There

"I never, never just think that they're, they make decisions because they're stupid. They're not. They know their business best," he says of clients. "It's understanding that and being able to distil it is another a responsibility we have as designer" 'If you're going against that business goal, a big business goal, right? Because if it's a smaller one, you can make trade offu say, like, well, i'm willing to forego two % here to gain five percent there,' she adds.

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