Disney’s Bob Iger: How acquisitions become an ecosystem, part 1
Masters of Scale
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Navigating Change: Disney's Pixar Dilemma
This chapter explores the challenges faced by Disney in the early 2000s, particularly in the context of competition from Pixar's computer-generated films. The protagonist, under the leadership of a new CEO, grapples with the urgency to revitalize Disney's animation brand, culminating in discussions about acquiring Pixar. Through vivid narratives and personal reflections, the chapter emphasizes the complexities of strategic acquisitions and the importance of preserving a company's unique qualities.
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