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Why do we care so much about games?

The Why Factor

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Cricket and the Indian Identity

Atseln nicia nyer is a professor at the university of pittsburg in the us. Her research focuses on organizational behavior, and she's written about how identity theory can help explain the indian obsession with cricket. When india played its arch rival pakistan in the cricket world cup last month, it was estimated that the match was followed by ov a billion people worldwide.

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