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A double episode: AI differentiation, and Apple does F1

Another Podcast

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Brands in the Fast Lane: Apple, Expensify, and Formula One

This chapter examines how brands like Apple and Expensify are redefining their engagement strategies within the high-octane world of Formula One, moving away from traditional methods of branding. It also discusses the financial implications of sponsorships, celebrity endorsements, and the challenges and opportunities that arise as these brands navigate the evolving landscape of audience interaction and tech partnerships.

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