I wonder how much one of us is worth. Well I know for Google it's like $45 or $50 or something like that. A year a month. But isn't that what we're talking about. The people who are most willing to pay are probably worth way more than that. That's the average price per user but the ones that advertisers want to reach are the ones who are willing to spendWho are willing to pay. And it's a various kind of a self-selection like the most attractive there's a very high overlap between the people who were willing to pay that and the people that advertisers wanted to reach.