a16z Podcast cover image

Insights from the Frontlines of Consumer Tech

a16z Podcast

CHAPTER

Balancing GMV and Transaction Frequency

This chapter explores how marketplaces can strategically balance their focus between Gross Merchandise Volume (GMV) and transaction frequency by understanding customer behavior and traffic metrics. It includes insights from industry leaders and examines the adaptations of brands to thrive in a digital ecosystem influenced by modern technology trends.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner