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What I Love About the Harold Stah Story
When we buck everybody else to make a decision to continue, again, it kind of snowballs and our identity becomes more and more entangled in whatever it is that we're doing. And you can see that with Harold Staht as well. You know, he builds the stores and then they're telling him at Sage that, you know, everybody can see that you want to give it up. And he makes a very non-consensus difficult decision. He breaks up with one of his best friends over it in order to hold on to the California stores. It's really this really cool connection that you had this amazing researcher who had done so much work on showing this phenomenon.