EP242 | Are you scared of AI? (w/ Andrew Primavera)
In Love with the Process Podcast
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The Importance of Functional Advertising
There's a difference between functional advertising and which is purely like, we're going to put the product in front of you. I think it's when you want to cross the threshold of something that's functional into being something that maybe cuts through more. Maybe you want to make a mission statement. You know, maybe you want to reach your audience. There's no half measures there.
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