4min chapter

99% Invisible cover image

Milk Carton Kids

99% Invisible

CHAPTER

The Impact of the Milk Carton Campaign and Lesser-Known Missing Children Campaigns

This chapter discusses the story of Bonnie, a missing child featured on a milk carton, and examines the effectiveness of the milk carton campaign in raising awareness about missing children. It also explores other lesser-known campaigns that featured missing children's faces on various items, while including a historian's perspective on the enduring power of these campaigns. Towards the end of the chapter, an ad for Squarespace is featured.

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