16min chapter

How I Built This with Guy Raz cover image

HIBT Lab! Slutty Vegan: Pinky Cole

How I Built This with Guy Raz

CHAPTER

Revolutionizing Vegan Cuisine

This chapter explores the journey of creating a plant-based burger menu, highlighting unique offerings and effective marketing strategies that attract customers. The speaker discusses challenges in promoting vegan food, the significance of a standout secret sauce, and the importance of genuine engagement with diners. A reflection on growth, investor relationships, and committed branding illustrates a bold vision for the future of Slutty Vegan, showcasing how they redefine perceptions of vegan dining.

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