5min chapter

The Future of You cover image

The Discussion: Generative AI - from Consumer Rights to Human Rights #19

The Future of You

CHAPTER

Segmentation, Personalization, and the Future of Customer Experience

This chapter explores the concept of segmentation in client models and its relationship to personalization. It discusses the potential shift in thinking towards using models for personalized experiences and touches on concerns about technology engagement, different customer relationships, and the shift towards cashless payments.

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