"Everything is marketing because of exactly what you are talking about," says Brent beshore. He invests in smaller, privately owned companies and has a wonderful saying: "At the end of the day, everything is marketing." A woman who was head of an acumen fund realized that she couldn't get anyone in malaria areas to use mosquito netting. She went into one of the biggest villages,. finds the women who are the most prominent o and learns that they would love to start a business selling mosquitoNetting. But they were going to do it in a very different way. They were going to tear the mosquito netting, and there was going to be the top teer, and