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Can we be ‘nudged’ to act on climate change?

The Climate Question

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Energy Consumption Reduction - It's Cheap and Easy

One or two % energy consumption reduction with simply changing some a print on a bill, that's a massive return. And we've actually seen this replicated across multiple countries and contexts. Even when people moved homes and changed energy providers, they were often found to continue to use less energy. So it's not just a short term thing. It's a new habit - may says he's seen exactly this sort of thing in capetown.

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