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#1105 Ranjay Gulati On The Secret To Building Multi-Billion Dollar Companies

The Pomp Podcast

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Communication of the Purpose

The purpose of an organization is often selected by the leadership. It's a fundamental exercise about who are we and why do we exist? I don't think it's putting the purpose statement out there and plastering it on the walls and emails, ain't going to do it either. Purpose has to connect to people at an emotional level, not only intellectual level.

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