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The Pinterest IPO
Acquired
What's Your Ideal Customer Profile?
Pintrest is a social network used by millions of people around the world. The company's founders wanted to launch it in January, but no one was using it. So they decided to do some growth hacking on their friends' computers and see if that would help them get more users. They found out there were zero use cases for pinterist - so they tried changing all the home screen to "pinterist" It didn't take long before everyone had started using pintrest....
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