The Zero Carbon Regenerative Approach to Footwear

We're just focused on shoes at the moment and we're doing some stuff in apparel, but really our DNA is in shoes. But we hope this will be an example for others to follow with their partnership with DEDIS ASICS. And hopefully this attracts a whole bunch of other people too that want to do it better than we are. I think people want to ice cream in this moment, Simon. They want to quick solve this. This is, again, vinches and hard work. We've got to connect a lot of dots. You've got to commit to it and you've got to do the work. But it is possible," he says.