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How to outthink your competition -- with a lesson from sports | Rasmus Ankersen

TED Business

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Newcastle United - The Team That Never Fulfilled Its Potential

Newcastle United has all the building blocks to become a really successful football clubs. They got a billionaire businessman owner, they got a fan base most other clubs would die for. But despite all that, Newcastle is also known as the team that never really fulfilled its potential. A little bit more than five years ago, in 2012, the fortune seems to change for Newcastle - because they sensationally finished fifth in the English Premier League. The following season, this happened. Newcastle almost relegated, they finished 16th. How could a largely unchanged team grow from fifth to sixteenth in less than twelve months? I'm going to try and answer that question by explaining why Matthew Benham convinced me brightest guys

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