Introduction

Gretchen cullock is an internet linguist, which means she studies the language and people of the internet. She says we use amojis so much it feels like if you don't include in amogi, you must be angry or something. This kind of emoge inflation reminds her of a linguistic phenomenona known as the euphemism treadmill and the hyperbole treadmill. So words like vary and really used to be like, super hyperbolic. Now they're taking on some of this connotation.