The Impact of the MRP on the Free Market

The MRP is like a fixed price which prevents it from going down to 20, 15, 10 etc. If this guy sells the coke bottle at 100 or 200 rupees nobody is going to buy it. So but it might be economical for him to sell it at 35 instead of the printed MRP. And people would gladly buy it at a price. The other thing is that think about a crowded city area where there are hundreds of shops next which are small panwalla etc. Those guys actually benefit a lot because the MRP gives a kind of signal at what price you can charge and this guy can tell the customer look I'm judging the MRP I'm being fair.