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How the Supermarket Helped America Win the Cold War (Update)

Freakonomics Radio

CHAPTER

Capitalism vs. Communism: The Supermarket Showdown

This chapter explores the 1957 Supermarket USA exhibit in Yugoslavia and its role in showcasing American consumerism to a communist audience. It highlights the contrasts between American and Soviet agricultural systems, revealing how consumer goods became symbols of ideological superiority during the Cold War.

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