Electioncast: The GE 2024 Binder
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Unveiling Voter Complexity and Scottish Election Surge
Exploring the diverse motivations of voters beyond stereotypes, the chapter presents surprising insights from focus groups, such as reform voters showing multifaceted concerns. It also examines the unexpected resurgence of Scottish Labour in the elections, alongside insights into the gender divide in voting patterns, particularly among young women favoring the Greens.
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