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Archive - Kat Thomas & Josh Holley | BPN's Retail Expansion Strategy
The Nick Bare Podcast
The Challenge in Retail for CPG Brands
The challenge is when you're getting a brand off the ground in retail, if you don't have that field marketing out there. And it's so hard to just differentiate yourself when you're simply just sitting on a shelf. The more we can do that and put in that effort at the ground level, that consistent effort, that's what compounds over time. That's kind of one of the approaches that we're taking for retail.
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