What Happens if You Don't Make a Choice?

Jonas: What happens to the person in the sense of their making a choice, turns out to be really consequential. He says defaults work best when that is accompanied by people thinking that the person posing the choice, the designer thinks that's the best option. Jonathan: One of the more unusual ways in which choice architecture works is by taking advantage of how memory works. Jonas: An entertainer named darron brown who's known in the u k as a mentalist has an uncanny ability to seemingly read people's minds.