How Can You Help Your Customers Buy More Comfortable Shoes?

i would try to create a pain point matrix, like, where are we seeing the most and then also think about the business problems. I once did a big content strategy with the number one c company in the world. One of their pillars was, like, we're cheap. And so i think sort of like figuring out what the values of the company are and what they're trying to do is the answer to how to help them.