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The Role of Attention in Aspiration
"I don't think it's inherently narcissistic. I think it depends on the content of the value that you're pursuing," he says. "Once you're done aspiring, the self is less in view because you're able to attend more directly to thevalue that you already understand." In psychology, my read of why we look at things this way is value changes relatively rare,. People are pretty comfortable with their principles. And where we start to see dissonance is when they fall out of line with those principles.